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Observations from the Enterprise Mobility Exchange in Rotterdam

Rotterdam
I enjoy the enterprise mobility exchange events.  This is my third time being the chairman at these events, and I keep coming back because I learn a great deal.  It is an event dominated by end users, rather than vendors.  I have nothing against vendors, as they sponsor the events and lead some sessions, but the event is organized to give end users an opportunity to discuss their needs, network and learn from other end users and their experiences.

In addition to the keynote presentations, there are case studies, think tanks and a CIO session.  The CIO session was very interesting.  CIOs bring a list of topics important to them and submit this list to the other CIOs for discussion.  The subjects are all related to enterprise mobility in the real world and addressing the challenges that come along with it.  I learned.

I saw several celebrity sightings yesterday including Nicolas McQuire, Research Director, IDC Research and Daniel Faulk, SAP Mobility Product Manager.

Today we hear from Coco Cola Bottling Company, IDC Research, National Grid, TNT Express, Philips Healthcare, EPAL, R. Hoffmann-La Roche and many others.

I also saw booths from mobility vendors Syclo, SAP, Antenna, ClickSoftware, Verivo and many others here.  You can follow events on the Twitter feed #emeeu.

I learned that many of the companies here struggle with change management and different cultures around the world.  It appears that in many places around the world service engineers are not happy with change, process improvement or accountability.  In fact, in many cases there is an ongoing battle between management wanting to optimize their operations and processes, and service technicians that want no such thing.  I heard from three different organizations yesterdaythat are constantly dealing with a workforce that tries to sabotage field force automation and mobility projects.  Wow!  Those are challenges that go way beyond an enterprise mobility discussion.  Those are political, cultural, legal, ethical and societal.  Yikes!  I will stick with the HTML5 vs. Native, Buy vs. Build, MDM, MEAP, MADP and other acronym discussions.

Join me on this webinar!
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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.