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Change Leadership Authors: Jason Bloomberg, Sharon Drew Morgen, Michael Bushong

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70% more upset about losing photos than any other valuables

70 per cent of adults more upset about losing photos than other valuables

  • We're more worried about losing our photos than phones, purses, wallets or handbags, survey reveals
  • We find it hard to locate photos, music or other digital data, and increasingly suffer from 'digital disorganisation'

Surrey, UK, October 2010 - A survey of over 1000 adults in the UK, commissioned by DADapp.com - the software for easy indexing, backup and file sharing - has revealed that of all our treasured possessions we would be most upset about losing our photos. The survey also found that it is women who are more concerned, with 85 per cent surveyed citing photos as the one item they would dread losing the most, over and above handbags, purses, or phones.

Dr Rob Yeung, an independent psychologist, commented on the survey's findings: "Our photos are an irreplaceable part of our histories, of the people we are and the moments we've had. We can replace credit cards, keys, and most of our gadgets and possessions, but not our photos. So it makes total sense that people worry about losing their memories which are increasingly scattered across many gadgets and devices, and are at great risk of being lost forever."

With the amount of digital data increasing tenfold every five years[1], keeping control of our digital lives, and our photos in particular is fast becoming a genuine concern.

One company has tackled this 'digital disorganisation' head-on for the first time. DAD, a piece of software launched today, enables you to have all your photos and music, valuable contacts and documents organised for you automatically and safely, filed in one easy to use index, and makes sure you've backed them up. It is the first system to do all this on one platform.

The need for a solution has been underpinned by the research results, which also found that 85 per cent of people who owned several gadgets acknowledged that they did not know how to use them to their full potential. This might be why digital disorganisation prevails, since only 24 per cent of respondents find it easy to locate their friends' photos, only 21 per cent find it straightforward to find their downloaded songs, and 17 per cent said they didn't find it easy to locate anything at all!

DAD can be easily downloaded and set up to organise all aspects of our digital life, notably preventing missed opportunities to enjoy photos and allowing whole photo albums to be created and viewed. DAD then enables you to share privately and securely some or all of these pictures across a network of family and friends you choose for yourself, setting it apart from other 'sharing' platforms. DAD also organises music, videos, contacts, and documents, which can be seen in an index and shared privately.

Julian Ranger founder of DAD comments: "From busy parents through to silver surfers and students, we are all suffering from digital disorganisation and the problem is only set to continue, as the range of social networking and online content sources grows."

Julian Ranger continues: "DAD is the ultimate fix-it for digital overload. It promises to be as revolutionary to our digital lives as the Dewey Decimal System was to libraries. Today's launch sees us tackling what is becoming the number one digital dilemma of the 21st century - DAD could be nothing short of life-changing for many people."

Media contact Information:

Rebecca Pain, rpain@thebluedoor.com, 01252 899969, 07974 212544

Logos and photos are available.

Editor's Notes

The DAD application can be downloaded at http://www.dadapp.com/ onto your PC and gets to work straight away on your digital 'stuff', finding and storing all kinds of images, music, contact details, content from social networking sites and document files in a single DAD index. This index can be shared easily and securely with other DAD licence holders (3 other licences are included with every copy of DAD).

The standard DAD package will include the following functions:

- Full media index and easy-to-use organiser

- Transferable index and easy, secure sharing

- Smart search

- Organisation, linking and sharing of all digital data

- 3 additional user licences for friends and family members of your choice

The new software also enriches your digital assets by cross referencing different types of data so that photos and contacts, for example, can be linked together. This helps to automate repetitive sharing tasks such as collating a family photo album from all members of a family.

Through 3rd party add-ons in the pipeline, DAD users will be able to pull together photos and other material relevant to them that they or their nominated friends and family have put onto social networking sites even if they are located elsewhere and their PCs are not networked together.

DAD is available immediately for an initial free month trial, but then will cost from as little as £5 per computer for a year. A free 'lite' version is also available, offering core functionality. DAD can be purchased and downloaded directly from the DAD website: http://www.dadapp.com/

A Mac-compatible version of DAD will be available by the end of 2010.

Julian Ranger has been an angel investor since 2007 and an entrepreneur since he formed his first business - STASYS. Julian grew STASYS to a £17m+ business with 230 staff with subsidiaries in the US, Australia and Germany before selling it to Lockheed Martin in 2005. Today, Julian heads up an innovation hub called iBundle (http://www.ibundle.co.uk/) where he invites start-up entrepreneurs who are looking for backing and advice to contact him.

ENDS

[1] The Economist - February 27, 2010

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