In last week's Cortex newsletter, I introduced the following diagram of a
customer-centric digital architecture, where digital architecture is
shorthand for enterprise architecture that's laser focused on driving digital
Customer-Centric Digital Architecture
In the diagram above, the traditional architectural layers (represented here
as concentric bands) have been grayed out in favor of customer journeys that
cut across user interface, process, technology infrastructure, and data
concerns, instead focusing on the preferences and behavior of individual
customers as they conduct all their interactions with the company in
The notion of customer journeys, of course, are central to the digital
marketer's playbook. Clearly, enterprises should focus their digital efforts
on such journeys, as they represent customer interactions over time. But... (more)
Normal 0 false false false false EN-US X-NONE X-NONE
The battle over bimodal IT is heating up. Now that there’s a reasonably
broad consensus that Gartner’s advice about bimodal IT is deeply flawed –
consensus everywhere except perhaps at Gartner – various ideas are
springing up to fill the void.
The bimodal problem, of course, is well understood. ‘Traditional’ or
‘slow’ IT uses hidebound, laborious processes that would only get in the
way of ‘fast’ or ‘agile’ digital efforts. The result: incoherent IT
strategies and shadow IT struggles that lead to dispersed, redundant, and
Every generation, it seems, sports its own business transformation du jour.
From Business Process Reengineering (BPR) to the Quality Movement to
eBusiness to name a few, organizations large and small have sought to improve
their profits, lower their costs, and keep their customers happy by shaking
up the way they do things.
Digital transformation is unquestionably a blisteringly hot topic across
enterprises today. Companies in every industry have fallen into the vast
digital maelstrom, as customer demands and software innovation form the
Scylla and Charybdis that threaten to si... (more)
Since we launched our Agile Digital Transformation Roadmap poster two weeks
ago, several hundred people around the globe have downloaded it - but it's
not clear how many of them have taken the time to work their way through it.
Haven't seen it yet, you say? No worries - you can download the poster for
free at AgileDigitalTransformation.com.
OK then - everyone have the poster handy? Good. Here's how to make sense of
So...Where's the Roadmap?
The first thing you'll notice about the ADT Roadmap is that it doesn't look
too much like the sort of roadmap you'd likely see in the cou... (more)
Architecting Change as a Core Competency
In a recent article for Forbes I wrote that enterprise architects (EAs)
should be less agents of change as architects of change. In response, several
EAs commented that what they had been doing all along looked quite a bit like
architecting change. After all, dealing with change has always been a top
priority for enterprise architecture.
There's more to architecting change than managing change, however. In order
to deal with disruptive business environments - as well as introducing
disruption intentionally to shake up the competition - org... (more)
Whenever the conversation in a large organization circles around to how to be
more innovative, someone always brings up a skunkworks.
According to Wikipedia, the original Skunk Works is Lockheed Martin's
Advanced Development Programs (ADP), responsible for the design of several
aircraft - an effort that continues to this day.
Over time, however, the term skunkworks has taken on a broader meaning.
Innovation thought leader Everett Rogers (the fellow who coined the term
early adopter) defined a skunkworks as "an especially enriched environment
that is intended to help a small group... (more)